 Retailers
can diversify the produce section and satisfy shoppers'
needs for exciting tastes by offering new varieties, like
tangy-sweet ENZA Jazz™ apples. Here are a few ideas
for attracting more attention in-store.
MERCHANDISING TIPS
Show the difference
Jazz™ is not just another round, red apple. It has
a signature, effervescent flavor and unbeatable crunch that
take the eating experience far beyond most consumers' expectations.
Play on the name
The variety name, Jazz™, lends itself well to cross-promotion
with area music festivals, or superstore electronics departments.
Retailers might consider a CD or MP3 giveaway opportunity,
combined with loyalty card purchase. Or, hire a local jazz
band to build some excitement. The possibilities are limitless.
Give them a taste
The best way to teach the difference of Jazz™ apples
is through sampling. Most shoppers will buy several on the
spot, once they've tried a taste. Also, like Braeburn, Jazz™
doesn't brown very quickly when cut, so it works well for
silent demos.
 Join
the bandwagon
Help shoppers make healthy choices easy choices. With only
1 in 5 Americans actually eating five or more servings (2˝
cups) of produce daily, the Produce for Better Health foundation
and Centers for Disease Control and Prevention have teamed
up to tell the world how everyone benefits from eating more
fruits and vegetables. ENZA Jazz™ and Pacific Rose™ apples
are a perfect fit for national consumption campaigns.
Display multiple varieties
Jazz™ apples are beautiful as part of a multi-variety
display. Segment the shelves by color for a rainbow effect,
and be sure to include sweeter flavors for contrast, like
ENZA Pacific
Rose™.
Use point-of-sale materials
Unique full-color point-of-sale cards are available for
ENZA Jazz™ and Pacific Rose apples. Use these header
cards in your display to help shoppers identify the new
personalities.
Print
ads in store flyers
When customers read about ENZA Jazz™ in store circulars,
they look for the apples on their next shopping trip. Grower
stories also make great features and help put a face
with the fruit.
Click
here to contact a merchandising representative for more
ideas and opportunities.
|
