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Jazz™ apple growers enjoy a connection with other ENZA boutique producers worldwide, including New Zealand, Europe, South America and the U.S.

As an ensemble, they share a passion for bringing exciting taste sensations to market, like Jazz™ and also Pacific Rose™. They also celebrate the benefits of mutual experience. These are a few of their stories.

GROWER PROFILES

Oliver Rowling, Moana Orchard Co.

Oliver Rowling is the product of four generations of fruit growers, a tradition that began in 1920. The Rowling family farms 123 acres in Nelson, New Zealand - the birthplace of Jazz™ apples. They also grow Royal Gala, Braeburn, Fuji, Granny Smith, Cox Orange, Pink Lady®, and Southern Rose™ apples, and Taylor's Gold pears. All of the orchard's fruit is packed in the family's pack house, which is run by Oliver's father Alan and uncles Ian and Geoff. All export fruit is supplied to ENZA and is sold by The Oppenheimer Group in North America. Moana Orchard Co. is the second largest grower for ENZA in the Nelson region.

Oliver Rowling, Moana Orchard Co.

Bob Brammer, Crane & Crane Inc.

Crane & Crane Inc. is the largest grower of ENZA apples in Washington state. The orchard grows in the hills overlooking the Columbia River in the small town of Brewster. The pack house, on-site cool store and business offices are visible in the valley below. Among the thousands of acres of apples at Crane & Crane are 85 acres of the club varieties, Jazz™ and Pacific Rose™. The orchard also grows HoneyCrisp® and traditional varieties, like Jonathan and Rome, for niche markets. Originally from Montana, Bob Brammer worked his way up through the corporation and now serves as its president. He's married to Karin Crane, a fourth generation daughter. Bob says that he believes in the Jazz™ variety because it gives people a good eating experience, and it holds up well through the distribution system.

Bob Brammer, Crane & Crane Inc.

Scott Smith, Smith & Nelson, Inc.

Scott Smith is the general manager for Smith & Nelson, Inc. with offices in Tonasket, WA in the northern part of the state's Okanogan Valley. His grandfather founded the family homestead in the early 1900s. Scott now manages orchards in Loomis, overlooking Palmer Lake, where he grows ENZA Jazz™ and Pacific Rose™ apples, along with Red and Golden Delicious, Gala, Braeburn, and a range of pears. He also grows Rainier and Bing cherries. Crab apple trees serve as pollinators between the carefully managed orchard rows, and lake water is pumped for irrigation. Scott was among the first to commercially plant Jazz™, placing his first trees in the ground in 2002.

Scott Smith, Smith & Nelson, Inc.

Mark Gores, Gores Orchard, Inc.

Lake Chelan is a crystalline expanse of blue in central Washington state and a popular tourist destination. Mark Gores grew up in the area and admits that it is a glorious place to live and work. His home and more than 60 acres of orchards sit perched on a hill above the lake. Gores Orchard Inc. is a small family-run operation that Mark purchased from his father. Mark joined the ENZA grower cooperative in 2001 when he planted his first Pacific Rose™ apples. He has since planted Jazz™ and also has grafted Jazz™ onto high-density Fuji and Gala rootstocks. Soon, most of his lands will be planted in the ENZA varieties. Mark says that it's difficult to choose profitable plantings, but he believes Jazz™ and Pacific Rose have a bright future.

Mark Gores, Gores Orchard, Inc.


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