JAZZY SITE LAUNCHED
FOR HIP APPLE
20 January 2006
 The
ENZA Jazz™ apple is center stage once again in a groovy new
Web site, launched by The Oppenheimer Group.
"With all the buzz surrounding the popular
Jazz™ apple, it was time to provide a Web-based information
platform for consumers, the trade and the media," said David
Nelley, pipfruit category director for Vancouver, British
Columbia-based Oppenheimer. "Our own Web site [www.oppyproduce.com]
was overwhelmed with feedback and questions about the variety,
so we decided we needed a dedicated online resource for Jazz™."
The new site can be viewed at www.jazzapple.com.
"Last year, we developed the 'pure apple
groove' campaign to promote Jazz™ apples from both New Zealand
and Washington state," Nelley said. "This promotion
and the graphics translated well into a fun page concept, playing
on the variety name."
Visitors to the site home page are greeted
with a silhouette of a trumpet player in block-print style, vibrant
red against lime green. Similar block-print apples float up from
the musician's horn, drawing attention to the drop-down menus
at the top of the page - all framed in the signature navy blue
and red Jazz™ packaging graphics.
Users are invited to, "Come experience
the pure apple groove of Jazz™ - an effervescent, funky fusion
of tangy sweetness, sure to make your taste buds move to the groove."
While quick links lead to variety and purchasing
details, the full menus bring visitors to more in-depth information
on nutrition, recipes, selection and storage, and grower profiles.
Merchandising tips and packaging options are highlighted for retailers,
along with a news section for media and the latest details about
special events.
"In its third year of commercialization
and with demand high, Jazz™ is available just a few months
out of the year," said Nelley. "But over time, as trees
in both hemispheres mature, we will grow to have Jazz™ year-round
for North America. With just the right snap, the taste of tangy-sweetness
and a long shelf life, Jazz™ is winning new consumers around
the world, and the site will help spread the word."
In fact, demand for the Jazz™ apple has
been so strong that The Oppenheimer Group is already 95 percent
sold out of Washington-grown supply. Concurrently, its cousin,
the crisp ENZA Pacific
Rose™, is riding its own 'sweet
apple wave' with promotable volumes available through March.
"Several customers have seized on 'Roses
for Valentine's Day' themed ads, and with its pink-red coloring
and sweet flavor, it really is rose-like," Nelley said. "One
retailer in Hawaii is even running a 'surfer theme' ad, inspired
by the new 'sweet apple wave' point-of-sale concept featuring
a surfer girl image.
"Jazz™ and Pacific Rose are two
promising additions that will help boost apple category sales
based on taste," said Nelley.
Photos are available upon request.
Related Web sites: www.oppyproduce.com
| www.enzafruit.com
Click here to
see all media releases.
MEDIA CONTACTS:
Karin
Gardner, Communications Manager
Kinley Engdahl-Johnson,
Media Relations Specialist
PH: (206) 284-1705 | FX: (206) 284-0203
The Oppenheimer Group, Communications
expect the world from us
180 Nickerson St., Suite 211
Seattle, WA 98109
USA
|
