WA GROWERS BRING
TASTE OF NEW APPLE
TO TEXAS AND SOUTH CAROLINA
25 January 2005
 Shoppers
at select grocery stores in Greenville, S.C., and in Houston and
San Antonio, Texas, got a treat the second weekend in January,
when a group of Washington state apple growers brought a taste
of their own ENZA Pacific Rose™ and Jazz™ apples to
town.
The crisp, sweet Pacific Rose and the tart-sweet,
effervescent Jazz™ were met with such enthusiasm during the
grower sampling appearances, that many stores sold out before
the end of the weekend, according to David Nelley, pipfruit category
director for the Vancouver, B.C.-based Oppenheimer Group.
"Grower visits like these give consumers
the chance to see the people behind the produce they buy in store,"
said Nelley. "The growers, in turn, can witness consumer
reactions to the fruit they produce. When that reaction is overwhelmingly
positive, as it has been with these two gourmet varieties, then
all the effort made to cultivate the new trees seems worthwhile.
"Eastern Washington has the ideal climate
for these new apples, especially the Pacific Rose," said
Nelley. "Our volumes are increasing each year, and retailers
are achieving good results. Momentum for the varieties is really
building."
The Pacific Rose is a cross of the Gala and
Splendour varieties, available from Washington state now through
mid-February, and May through August from New Zealand. According
to Nelley, it is the most popular apple domestically in its South
Pacific homeland.
Jazz™ is the result of a Gala and Braeburn
cross; and although only trial volumes of Jazz™ have been
available from Washington and New Zealand so far, it shows great
promise as a new favorite with consumers and retailers alike.
Photos are available upon request.
Related Web sites: www.oppyproduce.com
| www.enzafruit.com
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MEDIA CONTACTS:
Karin
Gardner, Communications Manager
Kinley Engdahl-Johnson,
Media Relations Specialist
PH: (206) 284-1705 | FX: (206) 284-0203
The Oppenheimer Group, Communications
expect the world from us
180 Nickerson St., Suite 211
Seattle, WA 98109
USA
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